A few days ago, from the China Association of Automobile Manufacturers data January to May this year, on self-brand cars market share of about 40 are more than Germany, the United States, a joint venture between Japanese models for market share in 5 months ranked first, and gradually opened up a real piece of the sky belongs to them.
Change the image of the up-grade
As a result of favorable policies to stimulate many of this year, even in May fendi purse car sales hit a record high, and as a policy of leasing the most direct beneficiaries of heaters, self-brand Recently did a good momentum of development. Among them, the small displacement model as their own brands to concentrate on the main products, the purchase of tax concessions, as well as the implementation of the fuel tax have led to its purchase of consumer confidence, but that does not force its own brand of all description.
March 19, Chery Automotive in Wuhu grandrelease of them high-end brands, Wei-lin, as well as market development strategy, and announced that the mountains offorG6 line. According to the briefing, positioned in the high-end cars, listed in 2009 plans 5 new products, sales target of 50,000 for security, for 60,000, will be located in high-end commercial vehicle in the Wei-lun, together, become Chery enhance the brand39s key strokes. Coincidentally, another level of independence on behalf of car, Geely Automobile is also present in the high-end brands have been planning. It was learned that the end of last year, Geely Automobile announced the Global Hawk, Imperial Britain and the three new series of brand identity model, the original Geely Automobile Group logo as a brand identity. One of England to the classic fendi brands, luxury development, the main in the high-end market. Almost at the same time, Cheung Yuet Cheung official visit mid-size car market, followed by Dongfeng Fengshen, FAW Benteng B50 debut soon. The fact that many enterprises have their bag fendi own cars that will have real impact on manufacturing during the year from 20 to 250,000 yuan range of high car prices. It is not difficult to see that this year, its own brand of treasure in charge of Chevrolet39s largest market share of the market. Previously carried out by the joint venture of the Chevrolet brand-led market under their own brand of spoiler, is quietly undergoing a structural change.
In addition, the increasingly competitive automobile market with the white-hot, has also been aware of their own brand of price first era is over, grasp the quality of the brand tree, after security has become in recent years promoted its own brand development. Last year, Geely Automobile has not dropped a penny in the circumstances, domestic sales grew 11.6 percent, indicating the price advantage, the recruit fresh does not necessarily be days , good product quality, sound enterprises, such as after-sales service is the real way out Brilliance China Automotive always adhere to the national car, fine cars strategy, is currently fendi zucca the only fendi handbag statue in the passenger area of Chi, Chun-Jie, Bao-cool products, such as several market hard in the middle to the quality of gradually people first. Skills Competition after-sales service, delivery vehicles and other countryside activities Chery are new in the service action. In 2009, with the rate of the autonomous vehicle to enhance quality, brand strategy after the start, we can foresee own brand, the up-grade. |
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